Sarah Farrell spent her early childhood in Italy, grew up in the UK, and has also lived in Australia and Spain. When she moved to northern Switzerland in 2017 and settled near Baden with her husband and three young daughters, she set out to learn German and connect her family with the local community.

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Sarah quickly discovered that her open-door philosophy was shared by her neighbours. Her home soon became a welcoming space where people gathered, and the informal concerts she hosted in her garden turned into cherished local events, drawing in both artists and guests.

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She Interacts was born in 2019, sparked by a chance encounter with a graphic designer at a vineyard. Sarah already had the name—and once the logo came to life, so did the vision. Since then, the company has grown beyond Baden, expanding across Switzerland and even establishing transatlantic collaborations.

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Organised, creative, and deeply people-oriented, Sarah thrives on bringing ideas to life. Her talent for genuine connection leads to meaningful collaboration and collective solutions. Events by She Interacts aren’t just occasions—they’re opportunities to build relationships, spark cultural dialogue, and let the magic unfold.

 
Portrait by @tamography