If the Hat Fits! 

 

Country music has traditionally had a smaller, more niche following in Switzerland, often associated with classic hits and familiar favourites. But that’s starting to change. A new wave of original music is enticing a new generation of listeners who are discovering the heart, energy, and storytelling at the core of the genre—and She Interacts is here for it.

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"If you'd told me a few years ago that I’d be promoting country music in 2025, I wouldn’t have believed it. But here I am—and it turns out my love for hats, cowboy boots, and music with heart was a clue all along." — Sarah

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In May 2023, Sarah attended her first country music festival in the UK—and it left a lasting impression. A weekend packed with acoustic sets and full-band performances showed her just how alive and diverse the country music scene really is. The crowd’s energy, singing along to both old favourites and brand-new songs, made one thing clear: country music is about connection, honesty, and stories that stick with you.

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As a German-speaking Brit living in Switzerland, Sarah is in a unique position to bridge the gap between English-speaking country artists and both loyal fans and curious newcomers across Europe. She Interacts is now a booking partner of the Kandertal Country Festival, a collaboration that sparked a deeper dive into the Texas music scene and opened doors to exciting new opportunities.

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Are you a musician, venue, or fan with an idea or opportunity to share? Get in touch—we’d love to work together and see where it leads, at any time of year, inside or outside!